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Whether you already have an online store in place or you are just beginning your adventure with eCommerce, you won’t be able to succeed if you are unable to attract clients. Your customers are the backbone of your business and the foundation of eCommerce in general. Unfortunately, finding customers is much easier said than done. In order to make the process of finding new customers easier, you should always start by ensuring your website is well-designed, aesthetically pleasing, and easy to navigate. A web designer can make this a reality for you. Check out this guide from Idea to Plan business consultants on how to find the perfect web designer!
Tips for Finding an eCommerce Web Designer
Ready to take your eCommerce website to the next level? Check out these tips and be ready to find the perfect web designer for your first or next project!
Ensure That They Have eCommerce Design Experience
It all starts with your website. An eCommerce platform has to meet certain criteria in order to function properly. It needs to be SEO-friendly, have intuitive and simple navigation, and be organized into the proper categories. There are plenty of guides out there designed to help you build a great eCommerce website. However, you would substantially benefit from hiring a web designer to take on the task.
There is a lot of coding and know-how that goes into developing a website, so someone who creates websites for a living will be able to provide you with the right solution. Just ensure that your designer of choice has the right experience and portfolio pieces of work they have done in eCommerce. It’s also okay to ask questions like, “How much do web designers make?’ and “Can you work in the office or is remote work the only option?”. It is also vital that your web designer is capable of helping you choose the right Web Hosting provider that meets your budgets, goals and objectives.
Consider Hiring Full- or Part-Time Experts Instead of Freelancers
Are you on the fence about hiring employees as your eCommerce business continues to grow? It’s hard to pinpoint exactly when you should open your business up to more people, but if you are finding yourself getting burnt out more often, that time might be now. At the bare minimum, your team should include a web designer with ample experience working for a solo company in the eCommerce niche.
Before you hire your staff, make sure that you have an intuitive payroll accounting system in place to track your team and their payments. Look for a platform that also helps with scheduling, time tracking, and reporting to keep your operations running smoothly.
Once this is set up, start prospecting on job boards. Ideally, an eCommerce business entering the mid-sized market will need to hire a business strategist, channel lead, supply chain pro, digital marketer, customer service agent, and a software engineer or web designer.
Ensure That Your Designer Can Help with Email Campaigns
Email marketing is a big part of digital marketing, especially for eCommerce stores. We get that running an online business can be difficult, and without a good email marketing strategy, you could be losing out on building trust and a good relationship with your customer base. A good email marketing strategy will include a few different types of emails: Welcome emails, follow-up emails, promotional series, abandoned cart emails, review requests, and emails that help the customer track their purchases. You should also open an email list to gather valuable information about your customers, such as their age, gender, location, interests, habits, etc. A web designer with experience in eCommerce understands how to incorporate all of these elements into a website with ease.
With all of the above in mind, it’s easy to see why hiring the right designer for your website can be crucial to your success. When you’re ready to grow your business, Idea to Plan consultants are here to help. Reach out to us today to find out more about our services!
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