Description

Ice Cream Manufacturing Business Plan

This Ice Cream Manufacturing Business Plan if for ITP Chocky an ice cream manufacturing company looking to expand the ITP Chocky ice cream brand from the Tri State area to target a population of 520,000 [target market]. The brand was successfully launched since 2000 and has delivered a healthier ice cream snack with less sugary fillings that makes it a unique snack favorable for a healthy population of all ages.

This Ice Cream Manufacturing Business Plan has been prepared to lay down the implementation strategies that will form the foundation and working structure of the business. Furthermore, this business plan will help raise start –up capital amounting to $1,000,000. These funds will be raised from investors and will help establish operation of the business model.

Strategic alliances

The company will alliance with a major cheese supplier with significant number of years in operations. By partnering with them, we will help move their perishable goods and in return they will help engage with their distributor to promote the new snack line.

Product & Service Summary

ITP Chocky is an ice-cream snack that corresponds to the powerful human factor of happiness. The snack has been prepared with consideration of healthy living by incorporating ingredients that are healthier than other brands of ice-cream. ITP Chocky has been prepared with less sugary fillings, semi-sweet chocolate, no corn syrup and chewy sugar dosed ingredients. This combination makes the snack suitable for all age groups and walks of life.