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This Online Clothing and E-commerce Business Plan is an ecommerce retail store establishment company. The company will sell whole sale vintage jeans from Glasson vintage (www.glassonvintage.com )and its own clothing brand and cloth line. The business will be located online and will feature a warehouse and office in ‘Your Location’. The company will feature the best fabric, designs and stylings that are on the new market trend. This business plan has been prepared to lay forward the functional requirements of the business, implementation strategies and marketing plans that will be used to propel the growth and productivity of the business.
ITP Store will sell a combination of widely recognized name brands as well as clothing lines from our own fashion designers. The company will closely follow generational fashion trends as well as the company’s own customers’ purchasing preferences. Moreover, we will tailor our inventory to meet the needs of our clientele. Solely focusing on the styles, colors and fits to flatter the vintage jeans taste will be the company’s specialty. While apparel, such as business clothing, casual wear, jeans and formal wear will be the main staple, the company will also offer some accessories such as belts, scarves, and hats.