Description

PRODUCT & SERVICE SUMMARY

This is a social mobile app business plan. It outlines a platform that combines social networking with streaming, video’s, photo sharing, and innovative technology. The app outline gives any user power to become famous overnight. The application will feature rich content and superior functionality that combines the power of all the existing social media platforms such as, Facebook, Instagram, YouTube, and Spotify.
The main functionality of the application will be:
• Instant content rich trending news delivery
• Video page showing trending and XYZ videos across the globe
• Content like and dislike functionality
• Music streaming
• User integration through performance challenges
Other social media platforms in operation provide platforms with single and less functionality that does not meet all the demands of the social media community, XYZ mobile application is looking forward to closing this gap by developing a unique platform where all the needs of the social media community are met within one platform.

MARKET SUMMARY

About 48% of the world’s population uses the Internet. In 2015, the International Telecommunication Union estimated about 3.2 billion people, or almost half of the world’s population, would be online by the end of the year. Of them, about 2 billion would be from developing countries, including 89 million from least developed countries. This population creates a very wide target market for the XYZ mobile application. The graph below shows the internet users growth in billions