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Last Updated on: June 13, 2022 by Joseph Muriithi

Executive Summary

This Sample Business Plan For Detergent Manufacturing is for a laundry detergent manufacturing company. The company is located in ###.  The laundry detergent being produced by XYZ COMPANY is intended for home and commercial uses thus broadening the target market. This business plan has been prepared to raise a capital of $150,000. This capital fund will be used to supplement and increase production of the laundry detergent, the company is planning to incorporate two more products to its catalogue. The production and supplementation involves acquiring production equipment, marketing infrastructure, and supplementing operational costs.

Product & Service Summary

XYZ COMPANY will be bringing two products to the market. XYZ product concentrated original scent ## liquid laundry detergent and ####  fabric softener. The company will be offering sizes of 150 oz. bottles and 2.5-gallon containers. The company has collaborated with a manufacturer that has been manufacturing detergent since ### to give the product brand high quality cleaning power. The company will be fulfilling the production and labeling onsite in our facilities. The detergent and fabric softener will have an original scent not compared to any brands. These products will be available through independent distributors, businesses, and online. After year after evaluating sales, other cleaning products may be offered.

Market Summary

Laundry detergent is in huge demand because it is used every day in homes, laundry shops, and industries. Moreover, due to the huge market available for this product, a laundry detergent production business has bright chances of success. The products being produced by XYZ COMPANY conforms to this cleaning requirements. With four times cleaning power, the company’s products can be used for a variety of cleaning purposes that range from simple to hardcore cleaning. This gives the products a huge market base of operation and sales.

Target market

XYZ COMPANY Wholesale Solutions is a company that caters to a diverse market. When you think about laundry detergent, you think about washing clothes. In this sense, we will target the house mom. These particular groups of consumers are the ones who are the shoppers and perform most of the housework. Also our target market will be independent distributors, those needing extra income (college students, entrepreneurs, unemployed) as a means to supplement income. Independent distributors broaden the target market by reaching their community as a whole. The option is there to also have a down line to create their own multi-level marketing business, which will be explained through training upon joining the company.

Keys to Success

The main keys to success for the company under this Sample Business Plan For Detergent Manufacturing are.

  • Product quality: The company has dedicated itself to producing quality laundry detergent that is soft to the hands and machine washer while maintaining fabric colors and texture.
  • Maintain a strong management culture that will see proper management of the company.
  • Maintain good customer services that will lake in more customers.
  • Build a strong marketing strategy that will combat competition and keep the company a step ahead of the competition.

 

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