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Starting a Live plants and Succulents Ecommerce Store- Sample Business Plan

Starting a Live plants and Succulents Ecommerce Store- Sample Business Plan
Posted In: Entrepreneurs, Start-up
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Executive Summary

ITP’s Live plants and Succulents Ecommerce Business Plan is a start-up retail ecommerce store offering live plants to consumers wanting to create a personalized home/office environment – that “I’m home” feeling. ITP’s live plants will be located in ###. The company will be serving customers across United States in demand for those expressions of individual personality and style to the natural environment. In addition to the offering of unique plants, unparalleled customer service, quality, value will complement the customer experience.

Live plants and Succulents Ecommerce Business Plan will be offering plant education and detailed information regarding the live plants that will be available in their online stores. This will ensure customers choose the best live plants for their style and purpose. This will not only inform the customers, but, it will be a step to bringing the customers closer to their environment.


A celebration of nature, ITP’s live plants is a store for the quality and style consumer. Providing unique, eclectic and affordable live plants, we intend to generate a fair return to finance continued growth and expanded community involvement

ITP’s live plants will inform, inspire and show you, our customer, how to create an expression of yourself within your environment. Through custom services, smart pricing and a sense of trust, it is our desire that you will look to us as your valued resource to achieve your personalized plant environment.


Product & Service Summary

The product line will be a mixed combination of different species of live plants. The raw materials for the product line will be derived both from material grown on the ITP’s greenhouses in Miami Florida, from other local growers and from bulk wholesalers. This plants will include but will not be limited to the following.

  • Aloe Vera pack
  • Neanthe Bella
  • Money Tree Braid
  • Dracaena Jumbo cane
  • Dracaena Gold-star cane
  • Dracaena Dorado cane
  • Hawaiian Lisa Cane and,
  • Chamaedorea Seifrizii

This live plants will be made available in a variety of decorated and plain Plant pots for best customer satisfaction and appreciation.

Market Summary

Live plants products include live trees, shrubs and bushes and other goods commonly supplied by nursery gardeners or florists for planting or ornamental use. The sector is integrated in the single Common Organization of Agricultural Markets. Over the recent years, this market has grown tremendously with a lot of consumers turning to real/live plants for decoration, ornamental and other purposes globally. In the United States alone, this industry has grown by more than 13% in the past year.

ITP’s live plants, as an Ecommerce store has developed the unique idea to combine education to live plants to ensure customers pay for what they really require and that they are conversant with the nature of the plants they take home and/or the place they require the plants to be. This strategy has given the business a competitive edge over other competitors who just sell plants over their appearance, without even ensuring whether the location the plant will be placed will be suitable for its purpose and survival. Furthermore, plants have diversified purposes and it is important to bring the knowledge of this diversity to our consumers for instance.

  • Plants helps purify the air around us
  • Some plants have different meanings when offered as a gift, thus important to know which plant symbolizes a specific need
  • Some plants have healing power, such as the Aloe Vera
  • Plants offer diversified beauty of different settings

With the knowledge of all these needs and purposes, ITP’s live plants will be targeting a very wide market.


• Maintain a direct cost of sales of 45% or less, and gross margin of 55% or greater.
• Maintain operating expenses to equal or less than that of plan.
• Generate steady revenues over the years.
• Develop an outstanding Internet presence as an ecommerce from the word go
• Realize an annual growth rate of approximately 30% in Year Two.
• Realize an annual growth rate of approximately 20% in Year Three.


The company is looking forward to sustain a growing revenue at the rate of 30% per year for the next three years. This growth will make ITP’s live plants the leading live plants supplier in the United States in the next six (6) years.


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