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As an entrepreneur, you have had to modify your workspace, marketing schemes, and customer interactions to help your business succeed through the pandemic. Though life is becoming increasingly normal for many people, consumers’ expectations regarding receipt of products and services may be forever changed. This means successful entrepreneurs must find the optimal balance between older and newer ways of doing business to appease their patrons. Consider these four tips to help your business succeed through the pandemic and help you develop an effective business plan so that your company can thrive after the COVID-19 pandemic.
1. Offer Alternative Purchasing Options
During the pandemic, consumers began using curbside pickup and delivery services in greater numbers. When people are concerned about their health, these options offer a means of purchasing goods with minimal interpersonal contact. While it may no longer be as risky to be in close quarters with other shoppers, your patrons have no doubt become accustomed to the convenience of shopping remotely.
Curbside pickup, in particular, has numerous benefits. For one, it may significantly increase your sales, and it can draw in customers who are on a tight schedule. Additionally, it helps you get rid of the materials you already have on your sales floor while avoiding shipping and handling expenses. When running a restaurant, offering delivery allows you to operate at a much greater capacity.
2. Make Employees’ Schedules Flexible
It is not just your customers who have new expectations following the pandemic. Your staff members may also have established a new normal when it comes to their work schedules. Workplace flexibility has multiple advantages, including drawing in high-quality employees and improving productivity. Consider allowing workers to set their own hours or work from home when possible.
If the style of your company is not compatible with this type of flexibility, you may be able to take advantage of the many services offered by freelancers. Independent contractors can help with one-time projects, helping you save money by not becoming permanent additions to your payroll.
3. Use Virtual Platforms To Connect
Consumers and business owners alike have learned to engage with others at a distance since the outbreak of COVID-19. These habits are unlikely to disappear now that the pandemic is nearing its end. Agency List notes that social media marketing is a smart way for entrepreneurs to build a community around their products and services, meaningfully connecting with past and future clients. These platforms give your company the chance to regularly update patrons about new merchandise and promotions while prioritizing people’s feedback.
Career Sherpa asserts you should also network online with other entrepreneurs and leaders in your industry. Professional social media sites are useful when it comes to sharing and obtaining information about people’s specialties and current needs. Additionally, video conferencing sites make it much more convenient to speak with busy business owners face to face.
4. Streamline Key Responsibilities
Efficiency is key for any thriving business. Consider how your company could save time by updating its tech. For instance, many small businesses can simplify employee compensation by investing in mobile accounting services. These tools allow you to set up automatic payments and manage payroll from your iPhone or Android smartphone so you can complete this task as quickly as possible even if you’re not at your computer.
Running a company that grows over time necessitates adjusting to consumers’ changing needs. By incorporating the tactics you have learned during the pandemic into your new business plan, and these these four tips to help your business succeed through the pandemic, you are sure to be successful after COVID-19 comes to a close.
Do you need extra support launching your business plan? Idea to Plan offers a variety of services to help you create a winning business plan. Contact us by phone or online to learn what we can do for you.
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